Born in Holland, she regularly switches from English to Dutch when she speaks and features videos in both languages to cater to her international fan base of multinational followers. One of the original beauty influencers on the internet, Jeffree Star first gained international recognition through MySpace in 2006 where he was known for posting celebrity gossip, top-notch comedy, and original music. The youngest self-made billionaire on the annual Forbes list, Kylie Jenner is a major force in the... 3. Voici le masque visage préféré d’Emily Ratajkowski. She has a strong social media presence, and she frequently shares her makeup tutorials that involve a number of sophisticated looks which include ultra glowy complexions, and very skillfully applied eye shadow. Serving as a trustworthy insider resource, often sharing videos and pictures of top trending beauty products to curb buyers’ decisions, which can mean huge potential for brands. With over 141m Instagram followers, she’s a household name with a lot of connections to top brands around the world. By pairing up with influencers, businesses grow their follower count and increase brand awareness with minimal effort. Starting out as a makeup artist and beauty blogger on YouTube, Kattan started her own cosmetics company, Huda Beauty, in 2013, which is sold at Sephora and online outlets. In October of 2019, Heart was also named as one of the top 10 influencers at Fashion Week. She has collected millions of fans around the world and proves to be a positive role model both in day-to-day life and in the beauty industry. Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home. Levin’s YouTube channel was named the highest-paid beauty channel in 2018 and has had over 3 billion video views to date, thanks in large to her take on quirky, playful, and often comedic content that celebrates youth. Cost per post: $31,900. Her highly-accessible brand and her huge status as one of the world’s leading pop stars helps Rihanna entertain over 70m Instagram followers regularly. Having gained international recognition through her family’s hit reality show Keeping Up with the Kardashians, Kylie Jenner has developed a reputation for high class and fancy taste. As an influencer, she caters to practical, affordable makeup products as well as those designed for active, outdoor use. Plus, she regularly provides a unique look into the life of a Londoner, which international non-London-native fans enjoy living vicariously through. more Zoe Sugg… For their inaugural list, Forbes concentrated on the top 10 vloggers, bloggers and Instagrammers in the fitness, beauty and home categories. Heart Evangelista adds another feather in her cap as she has been named one of the top 10 luxury influencers in the world by Forbes France. Liza Koshy . If you’re looking to stay on top of beauty news, product releases, and trending topics; or just want to understand what successful beauty influencers are doing to help you with your influencer campaigns, consider any of these top ten beauty influencers of 2019: Boasting over 3m YouTube subscribers and more that 33m Instagram followers, Huda Kattan is one of the internet’s foremost beauty gurus. 1 / 0. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. She has published multiple books on her life and frequently posts makeup and lifestyle videos to her two different YouTube channels (one focusing on beauty, the other on personal stories and time spent with her family, in total garnering more than 2m subscribers). In 2016 she launched two of her own brands, and in 2017 she was named in the Forbes … Huda Kattan However, his reputation as an influencer took off dramatically when he released his own cosmetics line, Jeffree Star Cosmetics, in 2014. Actress, model, artist. Top Forbes Influencers. Unboxing videos provide practical knowledge viewers can use to make informed purchases on their own. Forbes partnered with influencer analytics firm Traackr to compile the first Forbes Top Influencers list. Wow! Huda Kattan. Besides other lofty achievements (such as becoming one of the industry’s top beauty influencers before the age of 20), James Charles was the first-ever “Cover Boy” for Covergirl cosmetics. 1. Kylie Jenner. Top Instagram Girls of 2019: Beauty & Fashion Mega Influencers Instagram is the biggest social media giant on the market right now. There are many amateurs posting insightful tutorial videos that because of their share-worthy content can be just as impactful. more Christen Dominique One of the most unique influencers online today, Dulce Candy is a Mexican beauty vlogger who grew up in California, bridging American and Spanish cultures. Today, he delivers creative shareable content and expert makeup tutorials to his more than 15m regular YouTube subscribers. Back in March, Heart shared that she canceled all her Fashion Week plans because of the COVID-19 pandemic. She breaks the mold when it comes to influencers––Dulce Candy began posting her now-famous makeup tutorial videos while she served in the Army, proving that badass women who serve can still have a regular beauty regimen. The magazine is then set to stagger its other They leverage these massive followings, commanding up to $300,000 per YouTube video. Boasting over 3m YouTube subscribers and more that 33m Instagram followers, Huda Kattan is one of the... 2. Liza Koshy (@lizakoshy) – 17.7M Followers. UNLEASH YOUR INNER ARTIST I can’t thank you all enough … Because of his status as Covergirl’s first male model, he has huge influence in the LGBTQ community and especially in the market of young gay men. (Click through the gallery above to see the full list of 10). On July 10, Forbes magazine revealed its list of the top 10 beauty influencers and luxury cosmetics influencers in the world in 2019. Since then, spearheaded … Her light humor and peppy attitude make her an ideal influencer for whimsical and quirky products designed for teenagers and young adults. It is one of the hottest and most active social networks with over 1 billion monthly active users worldwide. However, these influencers are not overnight successes—they have spent years nurturing and cultivating their followings, and now all that work is paying off. The youngest self-made billionaire on the annual Forbes list, Kylie Jenner is a major force in the beauty industry even when you don’t consider her wildly-successful makeup line. Forbes places Kylie on its Forbes Celebrity 100 list in 2017, making her the youngest person on the list. Quick Guide to IGTV for Brands and Influencers, Top 2021 Instagram Updates that will Impact your Influencer Marketing Campaigns, What Are Influencer Pods? They’re among the top female beauty influencers of 2019. Danielle Bernstein is one of Instagram’s top style influencers, with 2.1 million followers. Nikkie de Jager Her worth as a major beauty influencer is also thanks to her dual videos with YouTube personality & boyfriend Alfie Deyes who has gained over 3m YouTube followers himself. Welcome to 2019. more Jeffree Star All rights reserved. She has a strong social media presence, and she frequently … Ririe Prameswari is only 29-years-old, but she has already proven her expertise as a beauty instructor and knowledgeable critic of the world’s leading beauty products. When searching for influencers to boost your brand, it’s important to find those that align with your market and have a following that will be interested in your product. The objective is to determine the impact that influencers have and how they generate value and return on investment. more Huda Kattan Her YouTube channel features plenty of makeup how-tos for enthusiasts of all ages and allows her to curate her own creative content, such as her five-minute makeup tutorial that gained plenty of traction on social media. She’s become so influential, Time Magazine named her one of the 25 most influential people on the Internet in 2017. They share insight and practical knowledge about brands with their audience and offer helpful tips for applying, caring for, and purchasing the items they showcase. Zoe Sugg, who is known to her over 11m YouTube subscribers as Zoella, has amassed over a billion views on all her videos. Today Forbes unveils its seventh annual World’s Most Influential CMOs report, a comprehensive look at the individuals who are the best at driving … This gives her tremendous leverage as an influencer to a gigantic following that mainly consists of women, and especially black women. Among Jeffree Star’s iconic titles is … He frequently collaborates with trending makeup brands like Covergirl and Morphe and has drawn in over a billion collective views. Kylie Jenner Ultimately, influencers act as ambassadors for your brand creating trustworthy content for their fans who are eager to get in on the latest trends. The work of online beauty influencers has undoubtedly helped the cosmetics industry grow considerably in recent years. Because of her Holland heritage, she attracts many European followers in addition to millions of Americans, making Nikki de Jager a unique leverage in foreign markets. Beauty influencers can maximize earnings in the beauty industry by showcasing products, sharing insightful advice, and influencing purchases from their followers on a large scale. Top 200 Beauty Instagram Influencers most followed in 2020. more Wayne Goss See the top 249 Forbes influencers. In her videos, she shares all the beauty industry’s latest and greatest products and techniques as well as insight into her unique Iraqi-American heritage. Chiara Ferragni is an Italian entrepreneur, fashion blogger, designer and influencer who has worked with various high end beauty and fashion companies. His reputation as a standout drag queen has earned him the respect and adoration of many people in the LGBTQ community in addition to millions of other followers. She has gained hundreds of thousands of followers between her Instagram YouTube pages, and posts new content frequently throughout the week. In videos like her memorable “Power of Makeup,” Nikki demonstrates how the best brands and makeup products can be used as a fun way to dramatically change your overall look, giving you confidence and boosting your self-esteem. more Kandee Johnson Jeffree star has collected nearly 1.5 billion views and gained over 13m Instagram subscribers in just over a decade. Felix Kjellberg, better known as PewDiePie, is a … – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands, → Free Download: Influencer Outreach Templates, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, Ambassador programs vs Influencer programs – which model makes sense for your brand, Micro Influencer Marketing – How to do it. Their popularity was assessed by the French company Launchmetrics who used 100 indicators including audience engagement, relevance in the sector and quality of content. Ryan Kaji, Kyle 'Bugha' Giersdorf, and Sophia Grace Brownlee are among the top 10 highest-earning child influencers of 2019. $761 million AUD) since launching … She’s a full-time mother, helping to bridge younger and older audiences alike, and demonstrates how busy, family-oriented women can still make simple choices to look their best. How do you know which beauty influencer is the right one for your brand? Elizabeth “Liza” Shaila Koshy started out on Vine and … more Michelle Phan Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Huda Kattan being the first This year, Forbes listed her as the world's youngest self-made billionaire as of March 2019. And you’ll see that if 2019 taught influencers anything, it’s that deleting a post won’t make the drama disappear. James Charles. Liza Koshy is an actress, TV … It's compiled its first Top 10 travel influencers list, bringing together some of the biggest names in the travel blogosphere. Additionally, followers tend to view influencers as more trustworthy informers than beauty advertisements alone. Forbes has released its first ‘Top Influencers’ list, which honours the power players who have brilliantly used Instagram, YouTube, Twitter, and Facebook to become famous and make a fortune. Lastly, identify influencers with unique and engaging personal stories that can speak to your business or product narrative. HUDA KATTAN—$550M USD ($761M AUD) Approximate cost per Instagram post: $33,000 USD ($46,000 AUD) Maximum YouTube Earnings: $134.8K USD ($186,000 AUD) Topping the list for the highest paid beauty influencers is Huda Kattan (Huda Beauty), who, according to Forbes, is said to have racked up a net worth of $550 million USD (approx. They should have proven positive follower engagement by regularly prompting their audience to take action when they post. The products she explores in her posts define luxury for consumers and allows them to cash in for a piece of Jenner’s lavish lifestyle. Today, she has amassed more than 14m YouTube subscribers who tune in for unboxing videos and product samplings as well as quirky celebrity interviews and internet challenges. Each of these influencers offer a unique advantage to brands, each speaking to their individual audiences with a specific voice and style and all contributing in significant ways to the beauty industry. Through her channel, she posts tutorials, life hacks, DIYs, skits, trailers for her independent films and more. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. PewDiePie — 119.8 Million Total Followers. She is worth an estimated $610 million as of 2019. Forbes Middle East ranked the top 10 Arab beauty influencers, based on their most recent number of followers on Facebook, Twitter, Instagram and YouTube. They should also publish quality content that is good enough to be shared with thousands of people online. In 2010 she began her online journey with the blog “We Wore What,” which documented fashion and street style. She regularly posts her beauty tips and daring beauty looks by creating well crafted montages that her subscribers love. Originally from the midwest US, she and her company are currently based in Dubai. Followers: 13,233,371. From James Charles and Sadaf beauty to the French girl Sananas, Forbes takes a closer look, via Launchmetrics, at the most influential beauty and luxury cosmetics influencers at the moment. After getting involved in cosmetics, he began posting regular tutorials & beauty tips for both men and women to fans’ delight. And through GRIN software, you can manage influencers, scale your program, and track ROI easier than ever before! Meet some of the most popular beauty influencers and see what makes them so influential. Dutch beauty vlogger Nikki de Jager is a YouTube sensation with over a billion total views and more than 11m subscribers. Murad Osmann travels the world with his wife, Nataly, and has a powerful reputation in the travel influencer industry.… Heart was included in the list of Top 10 Luxury Influencers, where she ranked number 10. In these two rankings established by Forbes, there are some influencers whose names pop up twice, all of who use social media to their advantage and continue to influence the beauty world through increasingly original content. © Photographe : Alique / Réalisation : Celia Azoulay. Her apparel line, which is much more affordable than other quality-comparable celebrity lines, is lauded for its comfort for plus-size women and general shapeliness which is rarely seen in mainstream clothing manufacturing today. more Shannon Harris Most important is ensuring that they have a strong following of buyers that align with your product. Thanks to their frequent partnerships, influencers can help raise brand awareness of products, improve reputation, and above all, increase sales. Though her personal page only has 1.2 million followers, Huda Beauty … Jeffree Star (jeffreestar) Jeffree Star has over 14.8 million Instagram followers, but that’s no … Joining Heart in the top 10 were Cardi B, Kehlani, Sandara Park, Anna Kendrick, Christina Aguilera, and Versace. Since YouTube began and social media gave influencers access to larger followings, the beauty industry in the US has grown by $10-20b. The pop and R&B sensation has branched out in recent years beyond the music industry to makeup and apparel, entering the beauty world with a giant splash. In 2019, the world watched plenty of drama unfold on the internet, and the reactions ranged from angry tweets to setting eyeshadow palettes ablaze. Sananas, the French beauty influencer ranks sixth place within luxury cosmetics influencers, with 2.1 million Instagram followers and 2.8 YouTube subscribers. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! GRIN also recommends this Quick Guide: Influencer Types: Which is best for your brand? She’s launched her own cosmetic line (which she’s maintained since 2013) and employed YouTube and social media to market her product to top beauty industry sales marks. The listing caused controversy, with many disputing whether she is genuinely “self-made.” 4. Sadaf beauty ranks in second place, she has 1.9 million Instagram followers, and she is also in the top 10 luxury cosmetics influencers. James Charles has risen to first place among beauty influencers, thanks to his YouTube channel that has over 16 million followers, where he goes through his makeup routines and incredible makeup skills in detail. Huda Kattan is a... #2. Today, he is a major leverage for products in the gay community in addition to his status as a makeup guru. It can be as simple as that beauty influencer posting an unboxing video to pique their audiences’ interest enough to encourage them to take action and make the purchase. She offers beauty tips to fans and partners with organizations like ColourPop Cosmetics to showcase the market’s hottest new products. Although there was definitely controversy when Forbes named her the youngest “self-made” billionaire in 2019, one thing is incontrovertible – Kylie Jenner built a beauty empire. As followers are looking to their favorite influencers for meaningful connections, creators are leading live events, meet and greets, and even touring across major cities. James Charles has risen to first place among beauty influencers, thanks to his YouTube channel that has over 16 million followers, where he goes through his makeup routines and incredible makeup skills in detail. 47. Each category will recognise the top ten superstars from each of those categories. (From left) YouTube stars Jeffree Star, Manny Gutierrez and James Charles are among the world’s top-ranked beauty and make-up influencers. Many beauty influencers are professional makeup artists or celebrities who usher in new beauty trends and fashion statements by engaging with their audience online. Leo Messi - @leomessi Heart came in at number nine. Her Fenty Beauty cosmetics are revolutionary in their focus on people of color and they come in a huge variety of skin tones which has catapulted the line to international acclaim. She was recently ranked first on Forbes “Top Fashion Influencers” list. Besides holding a generous following, what qualities make for a good beauty influencer? For one, they prove they’re knowledgeable of the beauty industry, which extends to a range of products like makeup, makeup tools, haircare, skincare, and fragrances. Choosing the right influencers for your business is dependent on a few key factors. more Manny Gutierrez Chiara Ferragni (17 M followers) Italy, widely understood to be a major European fashion hub, is … © Grin Technologies Inc. 2020. Huda Kattan is a makeup artist turned “beauty mogul,” with an empire of beauty products behind her. Additionally, you should look for influencers who post regularly and are known to publish only quality content (in terms of elements such as lighting, camera use, clear narratives, editing, etc.). That being said, you don’t have to be a professional to create an impact. Jeffree Star. Top 7 Instagram Beauty Influencers in 2019 #1. Sadaf beauty ranks in second place, she has 1.9 million Instagram followers, and she is also in the top 10 luxury cosmetics influencers. Huda Kattan. The link to this photo or video may be broken, or the post may have been removed. In addition, she’s boosted her fame by publishing books, giving viewers frequent insight into her exciting life as a young British woman, and launched her own makeup line. According to Digital Marketing Institute, influencer marketing campaigns earn $6.50 for every dollar spent. And history has proven when Kylie gives her approval during an unboxing video, much of her international fan base is quick to follow suit. Influencers walk them through what it’s really like to unbox an item and try it out, helping followers evaluate products they’ve yet to purchase. She frequently features A-list celebrities on her blog such as Kim Kardashian and Drew Barrymore, which boosts her own following and influencing power of luxury products. And while some scandals came and went, others served some serious tea. In her videos, she also regularly showcases her Indonesian heritage (as well as her city), helping her represent a niche Asian audience in the beauty industry. She’s a unique content provider recording a range of videos under different personalities that cater to teenagers and young adults alike. Contact us today to see how GRIN can help enhance your return on influencer marketing! Not only one of the most influential YouTubers on the internet, Rachel Claire Levin is also in charge of one of the fastest-growing beauty channels, RCLBeauty101. We’ll share some insight about ten of 2019’s most creative and impactful influencers in the beauty industry, understand more about their individual following, how it can be leveraged for business, and understand why these vloggers have such a strong impact in their respected channels. Your brand on investment, DIYs, skits, trailers for her films. News and resources, engage with influencers, with many disputing whether she is genuinely “ ”... Drive sales statements by engaging with their audience online an influencer to gigantic... Presence, and above all, increase sales the work of online beauty in. 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