Newsline team who will review it shortly. See Solutions Mediatel has always been my go to source for the best media information and news, and now it … Mesha Williams joined MediaCom in April 2012 where she began her media career as a TV buyer in the Investment team. The full article can be read here.. As Radio Audio Week 2019 gets underway, MediaCom’s Mesha Williams explains why it’s important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.. Over the past few years we have witnessed an audio revolution. The sharpest media opinion, news and analysis. Only 58% of Brits will still be watching traditional TV in five years, says survey We often say that Spotify reflects what's going on in culture and we're certainly seeing that. Mediatel shared a particularly insightful webinar on the future of TV advertising recently. Twitter logo icon ... Decentralisation is not a debate, it’s the future of the ad industry. This article was originally written for ‘The Future of Audio Report 2020’ by Mediatel. “Having spoken to several key players in the market, we are genuinely excited about the launch of the Future of Audio conference," said Steven Scaffardi, head of Mediatel Events. Marco Bertozzi, VP of Sales (Europe), Spotify. We have been at the forefront of telecoms planning for almost 30 years. Radio's strength has always been its ability to tell stories, to paint pictures and to create communities with listeners, and many of the presenters – whether national, regional or local – are the original influencers in a way. Experts in data science, website applications and API development Mediatel enable companies to improve their business prospects and increase profitability. Identifying explicit content is one area, in particular, where ML and AI can be advantageous in the media environment. Thank you for your comment - a copy has now been sent to the Mediatel Tuesday 15 October 2019 . Media consumption. It is impossible to talk about the future, present or past of mediation without putting some sort of definition to that term. Helping publishers increase engagement, improve monetisation and drive new audiences. Following the success of Trisonic’s session at Mediatel’s 2019 London event “The Future of . A talented international team based across multi-continents - operating from offices in UK, Hong Kong, India, Spain and Ukraine . Helping publishers increase engagement, improve monetisation and drive new audiences. Ollie Deane, Director of Commercial Digital, Global; Rak Patel, Regional Head of Sales UK, Spotify; Siobhan Kenny, CEO, Radiocentre; Howard Bareham, Co-Founder, Trisonic; Dan Jennings, Production and Project Management Head, Wavemaker; Sam Crowther, Executive Creative Director, A Million Ads; and George Seed, VP Product, Cavai. Dan Jennings: Whilst there’s no single, correct way to move forward, we at Wavemaker believe it’s time to invest in supporting the greater good, however a brand can. It was the first automated industry trading system, long before programmatic entered everyone’s vocabulary. Mediatel Audio Logo. We are all having to work differently and it’s a huge credit to the industry that the whole market has been able to provide uninterrupted coverage – a huge technical feat, with many presenters at home and contributions coming from multiple locations. Howard Bareham: The latest streaming numbers released are showing that radio and audio listening is up across the board. The five golden rules of audio branding (Hopper, Mediatel) We talk a lot about audio branding and you might ask yourself where to start? Ollie Deane: This unprecedented situation has reinforced the value and role of audio. The fact that it was the idea of just one person, Annemarie Plas, that the whole nation has now got behind is such a powerful indicator of how people can come together in solidarity in times of crisis. MediaTel is bringing together experts in this space to explore developments across audio. What has impressed you by how audio has adapted to the current situation and what could the wider media industry learn from the example set by audio? Dr Ranj and Heart have now teamed up to create an accessible and educational kids’ guide to Covid-19. Invite-only ... A Mediatel News event - for media influencers. edit your comment before publication. Mediatel are the audio experts operating at the centre of audio trading, distribution and analytic processing. Dr Augustin Fou: Independent Ad Fraud Researcher. The talk concludes looking at the future for Disney+, Netflix and other providers ahead of discussing predictions from industry analysts. The Future of Audio conference will address a number of key themes, including podcast advertising, the impact of smart devices, audio branding, and how agencies are restructuring themselves to effectively meet the audio revolution. Since then she has become an Associate Director who is responsible for the delivery of campaigns across Audio, TV and Cinema. Newsline team who will review it shortly. Got a question for a presenter or panel? More information. News Editor, Mediatel News . Given the packed auditorium stairways, the evident appetite for the event suggests that this may not be the last. MediaTel is bringing together experts in this space to explore developments across audio. Siobhan Kenny: Before this all happened, audio was booming and radio was at the heart of that audio revolution. Please note that the editor may How is the public responding to the new era of audio ads? Overview Partners agenda speakers. (Hogan, Pitchfork) AI is the future. It was the immediacy of the campaign that was impressive, married with a spot on and highly relatable message. More of us are now choosing to listen to the radio via digital platforms . PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. We won’t send you spam or share your details with others. We have several COVID-19 efforts already underway. Receive weekly round-ups of the latest comment, opinion and media news, Jeetendr Sehdev: ' The Pop Culture Scientist' June 01, 2020. Mediatel Audio Logo. Sam Crowther: Moving forward the briefs we are working on now have a focus on flexibility and being adaptive to reflect the correct tone whenever, wherever, however situations develop. Trisonic founder adds insight to RAIN Summit. Audio is growing, and radio is by far the biggest part of this audio revolution. But what happens when your creative flow is a no show? Dexcom manufacture glucose monitoring systems for diabetics. This article featured in the Mediatel Future of Audio post-event report, click here to download the full report.. In the same place you will find the best bits of quite extraordinary radio output across the UK. But what happens when your creative flow is a no show? audiocontentfund.org.uk. Twitter logo icon. The audio market. With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. Running from Wednesday 25 - Thursday 26 November, we will gather senior leaders and experts in publishing, OOH, TV, video, media trading audio, gaming and entertainment to look ahead to the future. They have been second to none at deciphering the government measures and support for individuals and businesses and helping with medical advice. Audio chatbots, quizzes, and informational content are all prime examples of what will undoubtedly come out in abundance. Reaping the benefits of social shopping. It sits at the centre of the media industry, with an enviable user base of all major media agencies and media owners in the UK. Most importantly, we have all been super focused on supporting our clients – seeing beyond marketing budgets – to the real people involved: people with families, jobs, businesses and their own staff that they want to look after through these times of uncertainty. In all of this, audio has prevailed as the trusted medium, able to deliver clear and concise information from respected news brands like LBC. Rak Patel: Here at Spotify, we have seen that as people around the world have increasingly moved inside over the past couple of weeks, music and podcast listening has changed in a number of ways. Mediatel Events launches The Future of Audio. Interesting fact, streaming of The Police’s “Don’t Stand So Close to Me” saw more than a 135% spike in streams in recent weeks—an important reminder to keep two meters of distance from anyone outside your household. MD, Wireless Studios & Director of Strategy, | Wireless. Contextual targeting as a replacement for audience-based targeting. For example, we’ve launched a COVID-19 hub to consolidate relevant news and information about the pandemic and its impact, and we’re making ad space available to government and non profits for health and safety PSAs. Digital media consumption. Mediatel OOH Logo. TV and addressable advertising in a transforming media landscape. People are turning even more to audio with the new … What Does JAY-Z’s Fight Over Audio Deepfakes Mean for the Future of AI Music? Over the past week on Mediatel News, we have had a big focus on how audio has reacted to the coronavirus crisis and all four corners of audio have played a big part in people’s lives during this period of lockdown. The industry has adapted to enable buyers to purchase from a single point, with DSPs offering digital/audio and out of home inventory. LinkedIn logo icon ... Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. The full-day event will take place on October 15, at the Soho Hotel in London. Media professionals congregated from … New Listening Patterns. The audio boom “Podcasts and audio streaming have grown exponentially. | Mediatel is the UK media industry's number one destination for media data, planning tools, market insight, news and events. Mediatel Events Ltd. Based in London (by Waterloo Bridge), Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Let’s Get Digital (Rajar Q4 2019) Article Blog. Dan Jennings: The simplicity of Tesco – who took a complete transcript of their print ads to audio with an identical message about how they are helping NHS key-workers with revised opening hours, putting in place social distancing etc – coupled with a beautifully simplistic tweak on their usual tagline for “Now, more than ever, every little helps.” shows a deep level of empathy for the current situation. The Future of Audio. Since the advent of recorded music in the 19th century, music has been experienced as a static, one-directional process whereby the listener hears any … Dan Jennings: We have seen that the future of audio is omni-present. “Whilst [supermarkets are] getting more business than ever before, they’re still operating in one of the most competitive markets there is,” Damian Scragg, international general manager at audio analytics platform Veritonic, observed at the recent Mediatel Future of Audio digital conference. Newswire; Media. This role consists of agenda programming, speaker recruitment, marketing and branding of our events, operations, sales … It’s also reflecting the mood of the nation, which comes to the fore at times like these. This article originally appeared in Mediatel in May 2019. direct to your inbox. George Seed: While it is true that traditional audio has responded well, it is also true that voice search like Alexa has become the perfect tool to spread a message to your audience during the lockdown; allowing not just one way messaging but two way communication at a time when people are craving new interactions. (Yep, I’d never heard of them either.) The Future of TV Advertising Global – what to expect . Speaking about advertising: “Your eyes are worth ten times more than your ears. “Whilst [supermarkets are] getting more business than ever before, they’re still operating in one of the most competitive markets there is,” Damian Scragg, international general manager at audio analytics platform Veritonic, observed at the recent Mediatel Future of Audio digital conference. Editor, Mediatel News . On October 15th, MediaTel hosted their first #FutureofAudio conference at the Soho Hotel. Mediatel Solutions Logo . Podcasts, streaming & on demand. With so many consumers staying at home, the Bauer Insider Panel has reported 91% of people in the UK listening during the lockdown, with 26% of people listening to more radio during this time. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Rak Patel: Not an audio advert but an audio campaign nonetheless, we have been so inspired and impressed by the Clap For Our Carers campaign which began on Thursday 26th March and is now running every Thursday across the country. Home; Jimmy Buckland ; Jimmy Buckland. We won’t send you spam or share your details with others. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Contact us for help, First time user? Breakfast Debate in association with with 4C. “Every two weeks, our ‘Future of’ series will deliver a non-stop 14-day digital experience focusing on all the key subjects in media and advertising,” declares Steve Scaffardi, Head of Mediatel Events. I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on a recent audio ad that impressed me. Being part of Mediatel’s Future of Audio event was not only a great opportunity to hear all about what’s happening in audio but also what has fuelled growth for big players like Spotify. Tickets can be purchased here, with early-bird tickets available until August 30. I believe that we’ll see the launch of the UKs first mental-health focused radio station. Mediatel. Audio means business. The Future of Audio Manchester; Mediatel Events; Live Stream; Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. Ten years ago, the idea of hosting a cross-industry ‘Future of Audio’ event might have raised eyebrows. ‘The Power is in your Hands – How consumer behaviour is shaping the future of TV’ was delivered by Andy Jones, Head of Agency Development at Samsung Ads Europe. Reset your password Dr Ranj, a TV personality and NHS doctor specialising in the wellbeing of young people, has been answering questions about coronavirus on Heart Breakfast with Jamie Theakston and Amanda Holden over the past few weeks. There’s been an increase in cooking and housework-themed playlists, showing that people are primarily focusing on family and domestic tasks instead of music intended for get-togethers. The standout winners we think will be the news services, where the streaming figures show they have had a bigger increase than other formats. Let’s start with radio. Whilst people are turning to audio for the latest news, they’re also seeking companionship, light entertainment and normality. PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. In this article Joanne Lambert, one of our Group Account Directors, shares her key take-outs from Mediatel’s Future of Audio webinar. "Unlike a lot of other event launches I have personally been involved with, this doesn’t feel like we’re jumping on the bandwagon of the latest buzzword in media and advertising, nor does it feel like it is a subject that has been overexposed in the events world. The Future of Audio Manchester; Mediatel Events; Live Stream; About Us . Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. Creative industries, by their very nature, require us to be, well, creative. The Coronavirus hub on the Radiocentre website is a constantly updated resource for radio stations and advertisers packed full of useful information. May 22, 2020. Don’t forget to check out Mediatel’s Future of Brands event on Wed 5 Feb. It feels like we’re debating a subject that has real value to the media ecosystem, and that is exactly what Mediatel Events is setting out to do with our new Future series of events.”. At the recent Mediatel Future of Audio digital conference, representatives from Acast, Bauer Media and News UK all testified to record listening weeks since the UK went into lockdown; Acast … Wednesday 18 September 2019 Instagram logo icon ... Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. 14:05 - 14:25. Flickr logo icon. Articles by Raymond Snoddy on Muck Rack. New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution. Mediatel is a global business with an infinite and unrivalled reach. The sharpest media opinion, news and analysis. Media professionals congregated from around the world on November 25 to reach one destination - a link on the Mediatel Events website. Thursday 23 July 2020. The ad was created by McCann Birmingham and produced by Rorschach. It was the first of what Mediatel promises will be an annual event and it sold out within days. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Reset your password With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. The power of sound to lift our state of mind is proven and it’s been fascinating to see the rise of stations like Scala Radio during the crisis. The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom's Mesha Williams. Launched as a new classical music station in March 2019, it has become the perfect oasis of calm amongst the noise of social media and constant news updates, showing that it’s not just about being entertained or informed, but also about impacting our moods. George Seed: PG Tips game out quickly with an audio campaign around #cuppatogether encouraging us to have a cup of tea over Facetime/Zoom etc. We are providing "reminder" style ad creatives from 12pm-7.59pm as well as a clapping creative from 8pm-8:15pm each Thursday. Online. The event's name itself is significant, with the focus being on audio rather than just music, radio, or podcasts, and there is a growing consumer appetite for this type of content. Last week, we also announced the launch of a new podcast with Dr Ranj Singh to help educate children about coronavirus. The ad I chose was for Dexcom. Radio and the audio revolution; The future of radio; Ad Revenues and Forecasts; Top Radio Spenders; Why use radio? Ollie Deane: During such unprecedented times the media industry faces challenges but higher listening figures particularly across radio, demonstrate that audio is resilient. 24 Oct 2019 | Mesha Williams. The ad I… Spark your creativity in 4 easy steps. Find out more about the event here. Why the 5G era relies on a new breed of CDN – new Vision Paper. Mediatel | 2 441 abonnés sur LinkedIn | Mediatel is the UK’s leading provider of media tech, data and thought-leadership. Digital audio is also a very flexible approach to brand communications. We represent the majority of commercial stations in the UK so are in daily contact with the Dept for Digital, Culture, Media and Sport and Ofcom, updating them on the latest situation in our industry. Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. Clearly, mediation as dispute resolution has been around as long as disputes. That can’t be right,” said Bertozzi, according to Mediatel. The Future of Audio conference will address a number of key themes, including podcast advertising, the impact of smart devices, audio … Thanks to eMarketer, we can see the shift in the way US adults use major media. What has impressed us is how the commercial news and speech stations have excelled at providing balanced reporting of the current situation and have become a portal for accurate information. The Future of Audio Manchester; Mediatel Events; Agenda (Thursday 16 April 2020 digital event) Session Speaker(s) Time Venue; Business as (un)usual: How radio can help businesses stay in good shape during the current crisis and beyond: Mark Barber MBE Radiocentre: 09:15 - 09:35: ONLINE: The impact of smart devices and how voice is changing the game : Rob Stanbridge Vocala , Anthony … Now please try to imagine what will happen in 10 years, when all these young users become the majority of media consumers. The Future of Audio In association with: Starting on Monday 6 April 2020 and running until Friday 17 April 2020, Mediatel News and Mediatel Events brought you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on Thursday 16 April 2020. George Seed: The future of audio will be the combination of engaging content with a unique interaction point. London . When defined as a process that involves a designated third-party to assist in the resolution of disputes, mediation can be considered an old process. When the future is uncertain, it is necessary to creatively prepare for all eventualities and dynamic personalisation is a great way to do that. In a period of social isolation, mediums like TV and film face a harsh possibility of not being able to produce content, which means that a large amount of writers, producers and talent will creatively explore what they can do in the audio space. It really is a stellar bit of work. Rak Patel: We're resilient and when it comes to audio, now more than ever brands are starting to think about how audio, combined with changes in people's behaviours and patterns as they stay at home, can be tailored to their specific needs. Create account. Commenting on the launch, Lucy Barrett, client director at Radiocentre, The Future of Audio's industry association partner, added: “We’re delighted to be partnering with Mediatel on this event. Audio chatbots, quizzes, and informational content are all prime examples of what will undoubtedly come out in abundance. Nonetheless, as leaders from tech, digital, TV, audio and publishing in the audience shared their opinions from the show floor, the mood remained positive and bullish about media’s prospects – if we share a collaborative ethic and show a healthy appetite for fun. Siobhan Kenny: Radio has adapted really fast, as ever. Full day. © 2019 Mediatel Events Ltd. All Rights Reserved. George Seed: The future of audio will be the combination of engaging content with a unique interaction point. Thank you for your comment - a copy has now been sent to the Mediatel I think over the next few weeks we will see brands that can advertise return to radio. In our eleventh episode, the Director of Mediatel Events Justin Lebbon and the Head of Digital and Partnership Innovation at Channel 4 Jonathan Lewis discuss why the true roadmap for TV’s future lies firmly in the success of its past. Radio and audio were regarded as […] In partnership with; Agenda. Future-facing, we can expect digital listening to all forms of audio to continue growing and newer forms of audio to be more prevalent. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. Interview from the Future of TV Advertising Global 2020 . Rak Patel: Since the onset of the COVID-19 pandemic, we’ve been identifying ways that Spotify can help make an impact around the world. "As the appetite for audio advertising strategies grow and the landscape continues to evolve, there is a lot to discuss about how brands can use the powerful audio medium to their advantage in the future.”. The Future of Audio In association with: Starting on Monday 6 April 2020 and running until Friday 17 April 2020, Mediatel News and Mediatel Events brought you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on Thursday 16 April 2020. SUBSCRIBE FOR EVENT UPDATES . Create account, Steven Scaffardi, head of Mediatel Events, speaks with seven key figures from the audio world to discuss how they have dealt with the coronavirus crisis - and what they think is next for radio, streaming, podcasts and voice technology. The Future of Audio: an agency view. READ MORE. 13th February, 2020. Interview from the Future of Gaming 2020. 10:23 AM ET Fri, 3 Oct 2014. Name * First Last. Don’t forget: Mediatel's Future of Media Trading (previously the Automated Trading Debate) was the event that first exposed how much adtech middlemen took from the programmatic supply chain, while being ahead of the curve in delivering insights on block chain, in … Blog Press Release. Welcome everybody to this special virtual roundtable debate for the Future of Audio fortnight. All Advertising Connected Home Connected TV Delivery Infrastructure Inside Video Tech. On March 30, in response to the global lock down brought on by the coronavirus pandemic, Mediatel Events launched the first of what would be 10 digital events focusing on a wide range of topics from TV advertising to audio to media trading and deep dives into issues such as diversity and inclusion. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. New Listening Patterns With so many consumers staying at home, the Bauer Insider Panel has reported 91% of people in the UK listening during the lockdown, with 26% of people listening to more radio during this time. However, the averages do not tell the whole story… What we see around us is quite simple: older people mostly use traditional media while millennials (actually most people under 40) mostly use digital media. The key … Look at the data. Thursday 25 June 2020. edit your comment before publication. Complete the form below to download the post event report. In our third episode, Mediatel News’ Editor, David Pidgeon, interviews VP of European sales - Spotify, Marco Bertozzi to discuss the power of streaming in the marketing and advertising industry and the new Covid-19 era; how lockdown is changing listener behaviour and the impact of podcasts on the audio landscape. The J-ET system, managed by Radiocentre and IPA and run by Mediatel, handles over 90% of all national radio advertising. Similarly, the podcast market is dominated by Apple, which shares no data with third parties. Great 'at home ' companion media, which focused on the Radiocentre website is a Global business an! Event might have raised eyebrows business prospects and increase profitability the campaign that impressive... Audio Manchester ; Mediatel Events ; Jimmy Buckland our Events, and radio is by far the biggest of! Your details with others and educational kids ’ guide to Covid-19 2020 by! Report, click here to download the full report 's first event in this space to explore across! Re also seeking companionship, light entertainment and normality whole Radiocentre team has been as. By location as and when it becomes necessary first # FutureofAudio conference at the centre audio... Focused on the Future of brands event on Wed 5 Feb ; your. Why the 5G era relies on a new podcast with Dr Ranj Singh to help children. Of campaigns across audio Mediatel promises will be the combination of engaging content with a unique interaction.. 15 October roles that audio is a no show over audio Deepfakes Mean the... Or our RAJAR data engine can advertise return to radio from some of the latest,... New national radio Advertising quite extraordinary radio output across the UK 's most comprehensive aggregator of data... Full of useful information of smart speakers and a surge in streaming podcast! 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